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Design

Maker Stories

Meet Beau Lyday, Garden Design Challenge Winner

March 4, 2013

Our busy year of design challenges started off with a call for garden decor in January. With entries from across the country of sculptures, planters and birdhouses, our judges Katie and Chris had the difficult task of picking a winner. They decided on a design they considered to be a triple threat- with beautiful craftsmanship; a creative, unique design; and functional. What they didn’t realize during their deliberation, that they were inviting Beau Lyday of North Carolina into the UncommonGoods artist family. Meet Beau, a carpenter whose skills were passed from generations and a philosopher whose view on art and life is sure to inspire.

What was the inspiration behind the Garden Tool Box Tote?
My wife loves Pinterest and she pinned a garden box on her “Projects for Beau” board. Using the rake for a handle was a really neat idea. I made her a gothic style garden box for a present. That got me thinking about my grandfather Pennington. He was a carpenter. He passed before I was born, but I remember playing with his tool box in the shed. Wooden tool boxes used to be a commonplace item, but are rare now. Using the handle idea and my memories of my granddads tool box, I came up with a strong serviceable garden tool box tote.

Who or what are some of your design influences?
My Father helped me make a stool when I was six. He was a teacher at school and at home. We worked side by side, repairing and refinishing antiques through high school and then whenever we could get together. He taught me how to work with my hands and to be safe with machinery. Most of all he instilled in me a pride in workmanship and if it was not right it was wrong.

After college, I studied the works of Palladio and Christopher Wren, learning the classical relationship of balance and proportion. Their rules have become my basic design building blocks and help me discern why something looks right or wrong and how to fix it.

My wife, Brenda, is a wonderful artist with a keen eye. We make a wonderful team. When she makes a critique she is seldom wrong and she does it with love. I am my own worst critic. She is my greatest influence.

How does designing fit into your lifestyle?
Designing/creating is how I uncover my authentic self and act on it. The quote “By the work one knows the workman” says it best. Whether a person appreciates what I do or they don’t is not as important as the act of bringing an idea, a feeling to life. Working with the creation process, understanding the challenges and overcoming them, creating something useful and pleasing is where my true vocation and occupation come together. So, my work is my full time job.

What are some of your other designs?
Brenda and I try to have breakfast and watch Sunday Morning each week. I love the sun art work. This inspired me to create a series of sun mirrors.

This week I have continued taking down an old barn. I made a checker board with a Celtic ribbon border out of some of the wood I repurposed from that barn. There were also several pieces of wonderfully aged red painted boards that I used to make Brenda a primitive one door 3 shelf wall cabinet. She showed me a strange table in a magazine that we figured out was kite shaped. It took me two tries to make one but it is a very unique small side table and it’s only Wednesday evening. My web site has over 70 items I have made this year.

I am always looking for new inspirations, experimenting, refining until I have it right.

Describe your workspace.
We live in an 1840’s post and beam farm house I restored. Behind the house Brenda and I have side by side studios with wood floors and good windows. My grandmother’s Warm Morning pot belly stove keeps my shop comfortable in the winter time. I am going to have to take a week off and fix up my studio. It’s functional but not too pretty. I have a blacksmith shop in a shed by my studio. Brenda’s description of my work space is sawdust, sawdust, sawdust.

What is most uncommon about you?
I am a unique individual. My uncommonness stems from spending most of my life observing. How do the lines come together and work with each other. Which colors are present and how do they blend. What are the effects of textures and light. Can I identify the functions and understand how it works. I question how these observations relate to each other. I debate with myself why objects are pleasing or unsettling to me. These conclusions have become my memory library that I draw from to see things, to create and to interact.

I made a whirligig base on a child’s antique rocking horse and carriage and showed my dad. The horse’s head rocked up and down, the carriage following along. My dad said he remembered riding in a carriage like that when he was three (he was 80 at the time). I asked him what he thought of the whirligig and he said, “Son there is a fine line between crazy and genius. He did not tell me which side of the line I was on, but he had a smile on his face.

Maker Resources

How to Make Your Products Eco-Friendly and Spread the Word

February 18, 2013

This month we had the pleasure of hosting our fourth How To Make It design panel and networking happy hour in Brooklyn. We invited local designs (although some traveled from as far as Central Pennsylvania) who came to hear our panel discuss greenifying your designs and small business and how to get the word out about your eco-friendly creations. Everyone stuck around to swap business cards, meet our buyers and enjoy Brooklyn Brewery beer and Morris Grilled Cheeses.

Weren’t able to make it? Watch some clips of the conversation below.


Rebecca talks about the return on investments made in making your products more eco-friendly.


Rebecca shares some great marketing ideas for building a happy and healthy customer-base.


Tiffany shares some common mistakes made when marketing eco-friendly products.


Green products also means a more energy-efficient work environment. Rebecca shares some easy retrofits to make your home and office greener.


Yuka gives advice on pitching your products to the media.


You have a green product, now what about your packaging?


A lot of companies throw around the word “green” but there are some restrictions.

Want more? You can watch a video of the entire discussion below.

Design

Valentine’s Day Quotes

February 7, 2013

Love has a beautiful way of creeping up on us each February. Whether your first love is a significant other, a pet, a parent or your art, here are some quotes to keep the passion ignited!

Maker Stories

Inside the Designers’ Studio with UncommonGoods Creative Team

February 4, 2013

(clockwise) Liz, Gaby, Hanna, Rebecca, Stephanie, Jessica, Adam and Thomas. Not pictured: Nathan, who works from Oklahoma.

 

Some of the most talented, creative minds we know are closer than we think, so this month we wanted to share the creativity within our own walls to help inspire you. The team, headed by Associate Creative Director Gaby Germaine is responsible for our catalog, emails, home page and everything else UncommonGoods sends out into the world.

UncommonGoods co-founder, COO and Creative Director Thomas Epting loves working with our Creative team. “I’m so proud of this group of absolute creative rockstars. Thrice weekly I get to hear them pitch and show innovative ways to present our product and delight our customers. They are unafraid to call me or each other out about how to improve our collective work. And while laughter is the most frequently heard sound in the studio, they are a crazy-hardworking group, who care deeply about our customers, our brand, great writing, photography and design. More than any creative group I’ve ever seen, they push their collaborators in marketing, merchandising and purchasing to help them react to the numbers behind our business.”

We interviewed Gaby and some of the other team members jumped in. Welcome to the studio!

What are your most essential tools?
The camera is the most obvious and regularly used one for me. It can feel like an extension of my arm at times. But also plain white paper. I need a spot to get the thoughts and images out of my head and down into a visual, tangible item. That can mean sketches, lists or even just scribbles of color and shape. My mind can be chaotic and I adore order. The lists and sketches provide that order.

Nathan, copy writer: My tools aren’t too fancy. All I need is a word processor and my imagination to do my work. But because I’m located in Oklahoma, I also need Skype and instant messaging to interact with the rest of the studio in real time.

Hanna, graphic designer: My Wacom tablet! I can’t work without it. And, of course, nothing beats a #2 mechanical pencil and some graph paper.

Adam, photographer: My most essential tools are the Canon 5D, Broncolor lights, Apple computers, Photohop, and the power of Gray Skull.

What was the toughest lesson you have learned working in the creative field?
The toughest lesson for me was to learn to embrace the concept of a cutting room floor (to steal a term from the film industry). It is one that I still struggle with. Sometimes the best way to get to a great idea or end product is to be willing to spend time making a lot of less-than-great work. It can be a fun process of testing and playing, but it can also be stressful when you tie in a deadline and obviously wanting all of my work to be at a high level of quality. It is a lesson worth learning though as some of my favorite work that I am the most proud of has come through this editing process.

Where does collaboration come into play with your craft?
It is pretty much involved in every element of it. It can range from talking over a photo shoot idea with the Creative Director, or being on set with him to shoot covers, to working with the designers and copy writers to come up with the best photo/copy/design elements for an upcoming email. We brainstorm and plan together on all the emails we send. I also love how when we are shooting covers for the catalog everyone is involved. Everyone gets called over to look at set and the photo to give feedback on the image and copy. Sometimes I agree or disagree with the feedback and sometimes changes are made due to other suggestions and other times not. I just think it is a good practice to listen and think about how the customer might respond to the images I am presenting. Best way to figure that out is to be willing to present the images to others and work on any solutions needed.

Where do you find inspiration within this space?
I love the front of the studio. The big conference table right by the bay of windows. The light is beautiful, and the space itself is open and airy. There is loads of room to craft, have a natural light photo shoot, brainstorm with the group and of course the studio favorite – a game of Apples to Apples!

Hanna: Hahaha. But seriously would not turn down a game of Apples to Apples in lieu of the catalog meeting.

How do you set goals for yourself and the team?
We make a yearly plan as a studio that aligns with the companies over all yearly goals and then break that down into work by quarter with what we can get done… and then we adjust as new projects and goals come up. It is really important that we assign ownership also to keep projects moving along. It is really about breaking everything down into smaller easy to manage steps.

Where does down time fit into a day in the studio?
Down time… I should get me some of that. No seriously, I think down time is a hard thing for anyone in the creative field to understand. I think just so much of our thoughts wander back to our projects be it work, or personal. We do have some really talented bakers and cooks in the studio though, so inevitably each week someone has brought a treat in to share. We will often gather around the table for a taste test and chat. And of course Pinterest research has a special place in all of our hearts.

How and when do you decide to celebrate a victory?
We all pretty much love anything involving confetti and glitter. You can always tell when it is someone in the studio’s birthday by the loud explosion of a confetti cannon (popper).

What quote keeps you motivated?
“We often miss opportunity because it’s dressed in overalls and looks like work” Thomas A. Edison

In college I was in a visiting artist lecture and the speaker told the class that it is not the most talented artist that make it in this industry. It is those who don’t lose interest due to work that is needed. Those that are willing to work the hardest and longest. Like most in a creative field I struggle (and especially in school with the daily critiques that compared me to some really talented student in my program) with seeing my worth and vision as an artist. I remember sitting in that lecture and thinking, “Oh, I can totally do that! I know I can work hard and long.” It was a great moment for me. It was the first time I really felt like there was potential for me to succeed not just a hope for it.

What are some new skills you are trying to acquire to perfect your craft
I feel like I am constantly working to improve my styling for photographs. How to lay objects down and have them look beautiful and not too organized that they don’t look natural, but still can tell the story of the items clearly. It seems so simple, but there are hours that can go into a shot to make it look effortless. I try to keep up on “research” by looking over blogs with great photography, Pinterest, magazines and sometimes even how sets from some movies are styled. I also have some friends who are stylists and I will trade my photo services with them for their styling services. When we work together on a test shoot I end up learning so much about how to lay down fabric to show motion, or how to stack blocks or plates so they are a little less than a perfect tower, with some shape and motion to draw you in.

Hanna: Currently I’m on a mission to become a web development guru. I’ve been taking classes at NYU and working towards getting my certificate. So far, they have been great! Being in school makes me feel nostalgic and presenting to my classmates keeps me on my toes design-wise. I have to bring my A-game to class!

How do you recharge your creativity?
I have to walk away at times. I have to have interest and goals outside of work and creativity… although they all seem to find a way back into creativity somehow. I was prepping to run a 10k for my birthday last year (a bunch of my friends in the studio ran it with me also. So I went running while on press to print the Holiday Catalog in Wisconsin. I was running to train and recharge from work and was totally pulled into the amazing beauty of the landscape. I ended up having a terrible day as far as running was concerned, but some of the best photos as I would run 10 ft then stop to snap a shot of another amazing view!

Other times I just need to learn something new or create something just for me. I love knitting, embroidery, bookbinding, cooking, decorating, etc. And I love learning about people who do these things. I live in a great city that gives me the opportunity to go to loads of lectures or meet artist at street fairs. Sometimes hearing someone else talk about something they are passionate about helps me to refocus on my passions.

Adam: Lunchtime walks through the industrial district. And playing ukelele while I wait for files to load.

Nathan: I make sure that, outside of work, I use my creativity for the things I love. I write musical theater, play violin, do craft projects, and whatever else that I can so that I don’t ever feel like my talents are just limited to use at work.

What advice would you offer the you of 5 years ago?
Oh man! That advice is probably the same advice I need today…. lol. Worry less, play more. Seriously, I spend a considerable amount of time concerned and focus on missing a press deadline- or any deadline really. Things generally work out. Even if we go with a back-up plan, we all work hard and find a way to get the job done.

Hanna: You don’t know it all.

Adam: Try to get an internship during college. Work as much in your field as possible, especially with people who are good at what they do.

Design

Call for Entries: Garden Decor Design Challenge

January 18, 2013

We couldn’t wait to get this year’s design challenge calendar underway and are excited to announce the call for entries for the Garden Decor Design Challenge from now until January 31. This call is a search for garden sculptures, planters, bird houses and other accessories for an outdoor space and the winning design will be featured in our Spring catalog.

“Our customers love handmade, creatively designed garden décor,” says our home accessories buyer Katie Giannone. “With spring and summer right around the corner, we are entering our strongest sales period for outdoor items. This design contest is an exciting opportunity to showcase your work, gain exposure and a potential partnership with our brand.”

To learn more about the challenge and to submit your designs, visit the Garden Decor Design Challenge page.

Design

How To Make It: Implementing Green Practices in Your Designs

January 11, 2013

We were so sad when Sandy swept in and soaked our plans for hosting our 4th design panel and networking happy hour event. But after a couple weeks and a swift recovery from our venue, powerHouse Arena, we are happy to announce that the event has been rescheduled and tickets are now available.

We can’t wait to start the conversation about how to make your designs and your small creative business greener. Our moderator, Yuka Yoneda of Inhabitat.com will sit down with designer Tiffany Threadgould of Terracycle and Rebecca Krauss of the EcoBizNYC program of the Lower East Side Ecology Center and founder of triEco to discuss industry trends, local resources and tricks of the trade. Stick around after the chat to trade business cards and talk to our buyers.

Visit our How To Make It page for more info on the panelists and how to RSVP. Hope to see you there!

Maker Stories

Inside the Artist’s Studio with Michelle Inciarrano & Katy Maslow

January 10, 2013

It only took a short subway ride to get from UncommonGoods headquarters to the Twig Terrariums studio in Gowanus, Brooklyn, but when I got there I was surprised at how far away I felt. I stepped into a tiny forest of laughs, puppies, and Lady Gaga songs (OK, there was only one puppy–but you get the idea). It was very clear that the Twig brand is all about the things BFFs Michelle and Katy love most – making beautiful and whimsical living environments inside apothecary jars, achieving their goals, and having fun. Growing up in Brooklyn, they were childhood buddies and reconnected at a friend’s birthday party a decade later. They recharged their friendship with regular craft nights, and when Michelle suggested they try putting together terrariums, Katy had to admit that she didn’t know what one was.

I could give one of Michelle’s famous Braveheart-like speech about how much fun I had in their studio, but I’d rather you hear about why Twig is so successful in Michelle’s own words.

What are your most essential tools?
Our #1 best tool of all time is… wait for it… the “pokey stick.” Yes, a simple dowel. We absolutely love them.

Where do you find inspiration within this space?
Where do you not find inspiration? We are obsessed with making these miniature gardens – and do not understand any other way since we started. We simply cannot fathom an end to creating them and the possibilities are endless. We revel in them.

What was the toughest lesson you learned as a young designer starting a business?
Plan on needing more space than you think. Seriously. We moved studios 4 times in the last three years. Four times! And when you factor in that most of the stuff to be moved is made of glass, you understand our horror. Luckily, we made it through with surprisingly little broken, but jeez, that was a challenge. And then when you factor in the costs of moving, repairs, storage and design, the enormity of the situation becomes clearer. We still cringe when we think of it! But now we have 3,000 sq feet to play in, and although we still run out of room on occasion, we have an outdoor area to play in when we need a break. And did I mention the 14-foot paper mache tree we built in the middle of the studio? Yes, we now have a 14-foot paper mache tree!

What advice would you offer the you of 5 years ago?
I would write the “us of five years ago” a novel! Seriously. A novel. There is so much I’d like to say, but if I had to cut it short, I’d reassure myself by saying that everything is going to be okay, and to stay focused. I’d reassure Katy, too. We worry a lot.

How do you set goals for yourself?
I mind-map with Katy for all long-term goals – this is where we discuss the new things we want to do and create, then break them down into short-term goals, then break those down into to-do lists.

How and when do you decide to celebrate a victory?
We celebrate everything here at Twig! The staff here are a small family. Or cult. We can’t decide. You can ask them yourself but I have a feeling they’ll say it’s a cult. We all believe in the team “work hard/play hard” philosophy, so while we are happy to have a Mimosa Monday, we may have had a late Friday. We are all self-driven. And finishing everything we had to do on Friday is a victory. It’s usually an impressive list. Taxes are a victory. So is being featured in a magazine, or a wonderfully fun event at New York Botanic Gardens, or winning an award (or four) at the Philadelphia Flower Show. The only rule is that we party after the work is done, but one of my favorite things to do during a long (or particularly packed) day is surprise everyone with a picnic style bbq feast on top of our picnic tables (underneath our paper mache tree, of course). Ribs, fried chicken, mac n cheese, creamed spinach… you get the idea.

Putting together the Unchartered Territory Terrarium.


What quote keeps you motivated?
Katy and I are both English majors (hers in poetry, mine in fine art and classic literature). Never ask English majors for quotes. We’ll inundate you. We can’t help it. There are too many.


Instead, Michelle and Katy shared Twig’s motto “an easily maintained, easily contained life”, something that describes their work ethic as well as their terrariums. They believe that being maintained and contained includes strong goal-setting and super-sized list making–but also playing as hard as you work.

How do you recharge your creativity?
Oddly, we argue. Then we cry. Then we hug. We are happy. Then we create. This happens only every four months or so.

Where does down time fit into a day in the studio?
That’s the thing; there isn’t much down time here during the day. We are a growing a small business here! But once the day is done, there is always beer in the fridge, chips and dip laying about, and stories to share.

Michelle and Katy sat in Prospect Park one day trying to figure out what the name of their creative company would be. The mulled over many choices until Katy reached down, picked up what she refers to as the most perfect twig she has ever seen and made one simple suggestion that stuck. That fateful twig now rests inside this antique apothecary jar in their store.



Where does collaboration come into play with your craft?
We collaborate with a few glass blowers to design pieces for us, as well as visualize our designs. We love it!

After spending an hour or so with Michelle and Katy, it was really easy to understand why their terrariums are so popular, why the press can’t stay away, and why fans flock to their studio for workshops and classes. They are all about having fun and getting the work done – especially the really fun work.